Authorized Resale Policy

Authorized Reseller Guidelines

These resale guidelines establish the requirements and expectations applicable to businesses and individuals purchasing products for commercial resale or distribution. All retailers, distributors, and other commercial partners involved in the resale of covered merchandise are expected to follow the applicable requirements throughout their business relationship. The purpose of these guidelines is to maintain product quality, protect customers, preserve product authenticity, and ensure that merchandise is handled and distributed through appropriate sales channels.

Any business that chooses to purchase products for resale must ensure that its commercial activities remain consistent with these requirements. Compliance is expected regardless of how the merchandise was originally obtained, whether through a direct purchasing arrangement, an approved distribution partner, or another legitimate supply channel. Products acquired through different sources remain subject to the same handling, storage, marketing, and customer service expectations.

Products purchased for resale should be sold exclusively to individual consumers and customers who intend to use them for their own purposes. Unless a separate written authorization has been provided, retailers are not permitted to supply merchandise to other resellers, wholesalers, distributors, or businesses that intend to continue distributing the products through additional sales channels. This approach is intended to maintain transparency throughout the distribution process and reduce the possibility of unauthorized commercial circulation.

Online sales activities must take place through permitted retail channels. Businesses may present and sell products through their own independently operated websites, provided that their websites accurately represent the merchandise and comply with the applicable sales requirements. Listing, promoting, or offering products through third-party online marketplaces or external e-commerce platforms is not permitted unless prior written approval has been obtained from the appropriate administrative department. Retailers should obtain confirmation before introducing products to any new digital sales channel.

Proper product handling and storage are essential responsibilities of every retailer. All merchandise must be maintained in suitable conditions that protect its quality, appearance, and original characteristics. Products should be stored in clean, secure, and appropriately controlled warehouse environments, away from excessive moisture, direct sunlight, extreme temperatures, contamination, or other conditions that could cause deterioration. Retailers are responsible for following any additional storage instructions provided for specific products and ensuring that employees involved in inventory management understand the relevant handling procedures.

All merchandise must remain in its original packaging when offered for sale. Retailers are not permitted to replace packaging, change product labels, separate original product combinations, create unauthorized bundles, or otherwise modify the products or their presentation. Identification information, including product codes, batch references, serial numbers, barcodes, and other tracking details, must remain intact and readable. Labels, instructions, product descriptions, and accompanying materials must not be removed, translated, rewritten, or altered without appropriate written authorization. Retailers should also ensure that other merchandise displayed alongside the products is presented in a way that does not suggest an unauthorized manufacturing relationship, partnership, endorsement, or commercial association.

Businesses that follow these guidelines may receive limited permission to use approved product names, images, trademarks, and copyrighted materials solely for legitimate product promotion and sales activities. Such permission does not provide ownership of the intellectual property or authorize its use for unrelated commercial purposes. Retailers must not modify protected materials, create misleading promotional content, or use intellectual property in a manner that could damage its reputation or create confusion among customers. This permission may be withdrawn if the applicable requirements are not followed or if the administrative department determines that continued authorization is no longer appropriate.

Accurate inventory management is another important responsibility. Retailers should maintain complete records of the products they purchase, including quantities received, current inventory levels, and the locations where merchandise is stored. When reasonably requested, businesses may be required to provide information concerning their storage facilities, available inventory, and product distribution records. Additional verification procedures may be arranged when necessary to confirm inventory quantities, storage conditions, and the accuracy of reported information.

Upon receiving a shipment, retailers should examine the merchandise promptly to identify visible damage, missing components, packaging irregularities, manufacturing defects, or signs of unauthorized interference. Any product that appears damaged, defective, incomplete, or otherwise inconsistent with the expected condition must be separated from available sales inventory. Such merchandise should not be offered to customers until the issue has been reviewed and appropriate instructions have been provided. Retailers should report identified concerns without unnecessary delay and include relevant product identification details to support the review process.

Customer protection remains an important part of responsible product distribution. Retailers are expected to cooperate with any product recall, safety notification, quality investigation, or other consumer protection initiative. If information concerning a potential product safety issue is received, businesses should communicate relevant details promptly and follow the instructions provided by the appropriate department. Retailers should also assist in distributing necessary customer notifications and provide reasonable cooperation during any investigation or corrective action.

Every retailer must maintain an effective customer support process capable of handling general inquiries, complaints, return requests, and product-related concerns. Customers should have access to appropriate communication channels and receive clear information regarding the handling of their requests. Businesses should retain relevant customer service records and provide supporting information when requested for product quality reviews, warranty administration, or other legitimate customer support purposes.

Any substantial loss, theft, or unexplained disappearance involving purchased merchandise should be reported promptly. Retailers should provide available information concerning the affected products, estimated quantities, circumstances of the incident, and any relevant inventory records. Maintaining accurate records of such incidents helps support inventory control and may assist in identifying potential unauthorized distribution activities.

Retailers are also encouraged to report suspected unauthorized sales or distribution practices. If a business becomes aware of individuals or organizations selling products through prohibited channels, modifying merchandise without permission, or engaging in distribution activities that conflict with these guidelines, the relevant information should be communicated to the administrative department for further review. Reports should be based on available information and provide sufficient details to help clarify the circumstances.

Warranty support must remain consistent with the original manufacturer’s warranty terms and conditions. Retailers may communicate and facilitate applicable warranty benefits for eligible customers, provided that the original coverage is accurately represented. Businesses must not change warranty conditions, make unsupported promises, misrepresent the scope of protection, or introduce additional independent warranty commitments without authorization. All warranty-related statements should be clear and consistent with the original documentation. Failure to follow these requirements may result in the loss of authorization to communicate or provide the applicable manufacturer warranty benefits.

Retailers may also be asked to provide additional business information, supporting documents, inventory records, or operational reports when such materials are reasonably necessary to verify compliance. These requests may relate to purchasing history, product storage, distribution arrangements, customer service activities, warranty matters, or other responsibilities associated with the resale of merchandise. Businesses are expected to provide accurate and complete information within a reasonable period.

The applicable resale requirements may be reviewed and updated when business operations, product standards, or distribution arrangements change. Retailers should remain informed of current requirements and ensure that relevant employees and business partners understand their responsibilities. Any questions concerning permitted sales channels, product handling, inventory procedures, intellectual property usage, or warranty-related matters should be directed to the administrative support department at [email protected].

Failure to observe these requirements may result in the withdrawal of resale authorization. Depending on the nature and seriousness of the non-compliance, this may include restrictions on future purchases, suspension of commercial privileges, withdrawal of permission to use protected product materials, and loss of eligibility to provide applicable warranty support. Businesses that no longer satisfy the established resale requirements may also lose their authorization to offer the products for sale.