Minimum Advertised Price Policy

Minimum Advertised Price Guidelines

The company has established a set of advertising price guidelines applicable to retailers, distributors, authorized sellers, and other businesses offering covered products for resale within the United States. These guidelines are intended to support consistent product presentation across different sales channels, maintain a stable market environment, and protect the overall value and reputation associated with the products. All businesses involved in advertising or distributing covered merchandise are encouraged to review these requirements carefully before publishing promotional materials or displaying prices through public channels.

The pricing guidelines cover products currently listed for sale through the company’s official online store. The minimum advertised price for each covered item is generally determined by reference to its current listed retail price on the official website. These reference prices may be reviewed and adjusted periodically to reflect changes in product availability, commercial conditions, or other business considerations. Any revisions will be determined independently by the company, and updated pricing information may be communicated to relevant retail partners when necessary.

These requirements are intended for businesses that purchase products directly from the company as well as other sellers who obtain merchandise through distributors or intermediary suppliers. Retail partners are encouraged to ensure that any downstream businesses receiving products for resale are made aware of the applicable advertising guidelines. Maintaining clear communication throughout the distribution process helps reduce misunderstandings and supports consistent handling of product advertisements across different retail environments.

The advertising guidelines apply to public promotional activities across a broad range of communication channels. This includes online stores, third-party marketplaces, promotional websites, digital advertisements, email campaigns, newsletters, printed catalogs, brochures, flyers, magazines, newspapers, television, radio, and other forms of public marketing. Any publicly accessible promotional content that displays a specific product price should follow the applicable minimum advertised pricing requirements.

Certain situations are treated differently from general public advertising. Private price information provided directly to an individual customer is not considered public advertising under these guidelines. In-store price tags, internal displays, sample books, and other materials intended exclusively for customers visiting a physical retail location may also fall outside the scope of these requirements, provided they are not circulated publicly. Similarly, the final price shown during the checkout process may differ from the advertised price, provided that discounted pricing is not exposed through public search results, promotional listings, or other publicly accessible content.

Retailers may use general promotional statements indicating that they offer competitive prices, provide price matching, or encourage customers to contact them for additional pricing information. Such statements are acceptable when they do not publicly disclose a product price below the applicable advertised price threshold. Direct responses to individual customer questions about actual purchase prices are also treated separately from publicly distributed advertisements.

All publicly communicated prices for covered products should remain at or above the current minimum advertised price established for the relevant item. These requirements concern advertised pricing rather than the final transaction amount. Individual retailers retain the ability to determine their own actual selling prices and may complete transactions at prices of their choosing. The guidelines are not intended to dictate the amount charged to customers at checkout or restrict independent decisions concerning final sales prices.

From time to time, certain products may be discontinued, temporarily unavailable, or included in special commercial campaigns. In these circumstances, the company may revise, suspend, or discontinue the application of the advertising guidelines for specific products. Any applicable changes will be communicated through appropriate business channels. Retail partners should refer to the most recent pricing information available before publishing new advertisements or updating existing promotional materials.

Compliance with these advertising requirements may be reviewed periodically. If a publicly displayed advertisement appears inconsistent with the applicable guidelines, the company may contact the relevant retailer to request clarification or additional information. Depending on the circumstances, potential responses may include placing pending orders on hold, limiting future purchasing opportunities, or temporarily restricting access to the company’s wholesale purchasing arrangements. Any review will be conducted independently based on the available information and the circumstances of the reported issue.

The company reserves the right to administer, interpret, revise, and apply these advertising guidelines independently. Retailers are not required to enter into a separate agreement simply to acknowledge the existence of the guidelines, and each business remains responsible for making its own commercial decisions. No individual employee, sales representative, distributor, or other intermediary is authorized to make informal changes or exceptions unless such changes have been officially approved and communicated by the appropriate administrative department.

Frequently Asked Questions

A minimum advertised price guideline refers to a pricing framework that establishes the lowest public promotional price permitted for designated products. It concerns the prices displayed in advertisements and other publicly accessible marketing materials rather than the actual amount a customer ultimately pays. Retailers continue to make independent decisions regarding their final transaction prices and overall sales strategies.

The purpose of maintaining these guidelines is to encourage a consistent retail presentation, support fair commercial practices, and preserve the perceived value of the products. Consistent public pricing information can also help reduce confusion among customers who encounter the same merchandise through different retailers and online platforms.

Advertising compliance may be reviewed through publicly available websites, online marketplaces, promotional campaigns, and other marketing channels. If a possible inconsistency is identified, the relevant retailer may receive a direct inquiry requesting further details. Retailers are encouraged to respond with accurate information so that the circumstances can be properly understood. Any resulting action will be determined independently according to the applicable business guidelines.

The covered product list and corresponding advertised price references may be reviewed periodically, generally as part of an annual update. However, adjustments may also take place during the year when commercial circumstances require changes. Retailers should avoid relying on outdated promotional information and should verify current product pricing before launching new advertising campaigns.

Promotional benefits such as loyalty rewards, gift cards, coupons, and similar purchase incentives may be offered when they are applied to the overall transaction at checkout. However, publicly advertising a reduced product price after subtracting these incentives may fall outside the permitted advertising requirements. Retailers should ensure that promotional materials clearly distinguish between the advertised product price and any benefits applied during the final purchasing process.

These guidelines apply to all designated products currently available through the official online store, together with their corresponding advertised price references. Retailers should regularly review the latest product listings and pricing information to ensure that their public advertisements remain accurate and consistent with current requirements.

For questions concerning advertising price guidelines, product coverage, promotional activities, or compliance procedures, retailers and business partners may contact the administrative support department by email at [email protected]. All inquiries should include sufficient details about the relevant product or advertising activity so that the appropriate team can review the request and provide further clarification.