USA Privacy Policy

Our Privacy Commitment

Building and maintaining a positive relationship with our customers is based on trust, transparency, and respect for personal information. We understand that protecting your privacy is an important responsibility, and we are committed to handling the information you share with us carefully and responsibly. This Privacy Policy explains how personal information is collected, processed, stored, used, and shared when you visit our websites, interact with our digital services, communicate with our customer support team, or participate in activities connected with our products and services.

Our goal is to use information in ways that improve your overall shopping experience and make our services more relevant to your interests. This may include providing product recommendations, introducing new collections, sharing special promotions, improving website functionality, and offering customer support that better addresses your needs. We aim to make our communications useful and appropriate while respecting your individual preferences and privacy choices.

We believe that personal information should be treated with care. We do not sell personal information to third parties. You may also choose to limit certain types of communications, adjust your advertising preferences, or withdraw your permission for specific marketing activities whenever applicable. Our privacy and security procedures may be reviewed and updated as technology, legal requirements, and business practices evolve.

This Privacy Policy describes the information we collect directly from customers, the information generated through interactions with our websites and digital services, and information that may be provided by authorized third parties. It also explains the purposes for which information is used, the circumstances in which it may be shared, the measures taken to protect it, and the choices available to individuals regarding their personal information.

These provisions apply to individuals who access our websites, purchase products, or interact with our services while located in the United States or Canada. Individuals accessing our services from other countries should consult the privacy information applicable to their respective regions. If you have questions about this notice, the use of your information, or your available privacy rights, you may contact our customer support department using the contact details provided at the end of this policy.

This notice does not govern information collected independently by external websites, applications, social networks, or other third-party platforms. If you interact with our content through an external service, publish comments, upload photographs, or communicate through a social media account, the collection and handling of that information may be subject to the privacy terms established by the relevant platform. We encourage customers to review those policies before sharing personal information through external services.

Information Collection Practices

We collect personal information through several different channels depending on how you interact with our business. Some information is provided directly by you, while other information is generated automatically when you browse our websites, use digital features, respond to advertisements, or communicate with our customer service representatives. We may also receive information from external organizations that have obtained the necessary authorization to share such information with us.

The information collected may vary depending on the services you use and the nature of your interaction with us. The categories described below provide an overview of the types of information that may be processed.

Personal identification and contact details may include your full name, mailing address, email address, telephone number, mobile contact information, online account identifiers, social media usernames, internet protocol address, and device identification details.

Payment-related information may include credit card or debit card details and other information required to complete or verify a purchase. Payment information is handled according to applicable security requirements and the procedures used by the relevant payment processing providers.

Certain personal characteristics may be collected when voluntarily provided or when necessary for a particular service. This may include information such as gender or other demographic details used to understand customer preferences and improve the relevance of our services.

Shopping and transaction records may include products purchased, items viewed or considered, previous orders, transaction history, loyalty program participation, promotional activity, and rewards or benefits redeemed through available customer programs.

Location-related information may include general geographic details derived from your internet connection or device. More precise location information may be collected when you have enabled the relevant device permissions or otherwise provided authorization.

Visual and audio information may include photographs, videos, images, or other materials that you voluntarily submit through our websites or customer communication channels. Certain customer service interactions may also be recorded where permitted by applicable laws and where appropriate notices have been provided.

We may develop general preference profiles using information collected through different interactions. These profiles may relate to shopping interests, product preferences, browsing behavior, purchasing patterns, demographic information, and general consumer interests. Such information helps us understand how customers interact with our services and improve the relevance of the products and communications we provide.

Information Provided Directly by Customers

When you create an online account, place an order, participate in a promotional campaign, register for a loyalty program, submit a product review, upload photographs, complete a survey, or contact our customer support team, you may provide information that allows us to respond to your request or deliver the services you have selected.

Depending on the activity, the information provided may include your name, email address, telephone number, delivery address, payment details, account credentials, and other relevant contact information. When you communicate with us through an online chat feature, we may retain the information exchanged during that conversation to help address your inquiry and improve customer service.

You may also voluntarily share information about your interests, shopping habits, product preferences, and experiences with merchandise. This information may be used to provide more relevant recommendations, understand customer expectations, and improve the products and services available through our business.

Some website features may allow you to register or access an account using an external social media or third-party login service. When you choose this option, the external provider may request permission to share selected account details with us. The information received depends on the permissions you approve and the privacy settings maintained by that provider. You can review or modify these permissions through the relevant external platform.

Information Collected Automatically

When you visit our websites or use our digital services, certain technical and usage information may be collected automatically. This process helps us understand website performance, identify technical issues, improve navigation, and provide a more consistent browsing experience.

Automatically collected information may include your internet protocol address, browser type, device information, operating system, general geographic region, pages visited, search activity, referral sources, browsing duration, and interactions with website features. Depending on your device settings and applicable permissions, additional technical identifiers may also be collected.

We may use automated technologies such as cookies, tracking pixels, web beacons, server logs, and similar tools to gather this information. These technologies allow our systems to recognize certain browsing activities and understand how visitors interact with different areas of our websites.

Cookies and Similar Tracking Technologies

Cookies are small data files stored on your device when you visit a website. They help websites recognize returning visitors, maintain certain preferences, and support essential website functions. Similar technologies may also be used within our digital services, marketing communications, and online advertisements.

These tools may help us remember information you have previously entered so that you do not need to provide it repeatedly. They can also support account functionality, shopping cart operations, website navigation, and other features designed to make your browsing experience more convenient.

We may analyze cookie information and related technical data to understand which pages receive the most attention, how visitors move through our websites, and whether particular website features are functioning correctly. This information can help us identify areas that require improvement and develop more useful digital experiences.

Certain tracking technologies may also be used to customize website content and advertising according to general browsing interests and previous interactions. In addition, these technologies can help measure the performance of marketing campaigns, evaluate the effectiveness of promotional materials, and understand how visitors respond to different types of content.

Security is another important purpose of these technologies. Technical information may help identify unusual activity, detect potential misuse, prevent fraudulent transactions, and maintain the reliability of our online services.

How We Use Personal Information

Information collected through our websites, customer interactions, and other authorized sources may be used for several legitimate business purposes. These include processing purchases, managing customer accounts, responding to questions, providing requested services, maintaining transaction records, and communicating important information about orders or products.

We may also use customer information to improve our product offerings, understand shopping preferences, develop relevant recommendations, and provide promotional communications that may be of interest to you. Where permitted, information from different sources may be combined to create a more complete understanding of customer interactions across online and offline channels.

For example, information collected through website activity may be considered alongside details provided during a customer service interaction or participation in an in-person promotional event. Combining these records can help us identify general interests, improve service quality, and provide communications that are more relevant to individual preferences.

Information may additionally be used for internal analysis, business planning, service improvement, website maintenance, fraud prevention, regulatory compliance, and the protection of our customers and business operations.

Information Sharing and Disclosure

We may share limited personal information with external service providers, professional partners, technology providers, advertising agencies, and other organizations that assist with operating our business. These parties may support website maintenance, payment processing, order fulfillment, customer communications, data analysis, marketing administration, and other necessary business activities.

Service providers are expected to handle information according to applicable contractual requirements and appropriate privacy safeguards. Depending on the nature of the service, they may be restricted from using personal information for unrelated purposes or independently selling the information they receive.

We may also disclose information when necessary to investigate suspected fraud, protect the rights and security of customers or other individuals, respond to lawful requests from public authorities, comply with legal obligations, or enforce applicable business terms.

In the event of a merger, acquisition, restructuring, business transfer, or similar corporate transaction, certain information may be transferred as part of the relevant business assets, subject to applicable legal requirements and appropriate safeguards.

We do not sell personal information to third parties as part of our ordinary business practices.

Your Privacy Choices and Rights

We recognize that customers should have reasonable control over how their personal information is used. Depending on your location and applicable privacy laws, you may have the ability to request access to certain personal information, ask for corrections, request deletion, or exercise other rights relating to the processing of your information.

You may unsubscribe from promotional emails by following the instructions included in the relevant communication. You may also choose to limit interest-based advertising through available advertising preference settings and adjust permissions for certain website or device features.

If you receive promotional text messages, you may use the available opt-out instructions to stop receiving future marketing messages. Similarly, push notification preferences can generally be managed through your device or browser settings.

Please understand that opting out of promotional communications does not necessarily prevent us from sending essential service-related messages, such as purchase confirmations, account notifications, security updates, or important information concerning transactions.

Data Protection and Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, accidental disclosure, misuse, alteration, and loss. Access to customer information is limited according to business responsibilities and operational requirements.

Although we take appropriate precautions to protect the information entrusted to us, no internet transmission or electronic storage method can be guaranteed to be completely secure. Customers should also take reasonable precautions when creating account passwords, accessing online services, and sharing personal information through digital channels.

Changes to This Privacy Policy

Our privacy practices may change as our services develop, technology advances, or applicable legal requirements are revised. We may update this notice periodically to explain new collection methods, processing activities, security measures, or privacy choices. Any revised version will be published through our website, together with an updated effective date where appropriate.

We encourage visitors to review this policy occasionally to remain informed about how personal information is handled and what choices may be available.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy, the collection of personal information, advertising preferences, or the exercise of applicable privacy rights, please contact our support department by email at [email protected]. Please provide a clear description of your request so that it can be directed to the appropriate team for review.